Sustainability – what does it mean?

We come across this word so often now.  It is starting to be popular everywhere, even in advertising, but what does it really mean?

According to Wikipedia,sustainability is the capacity to endure.  It goes on to quote the definition given by Brundtland Commission of the United Nations, ‘“sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

It’s a big word with a big meaning, isn’t it?   Why, then, is it a word that we have come to associate with ecology?  Sustainable crops and forest?    There is so much more to it.

When we talk about products being made from sustainable sources we aren’t just speaking about renewable timber sources.  We are talking about sustainable productions, sustainable processes, sustainable environments and sustainable cultures.

Did you know that some of our products actually help to create and sustain a way of life for some of our suppliers?  Some of our indigenous suppliers rely on the sale of their work to continue their unique way of life.   

Our educational wooden toys are designed and owned by an Australian company who also run a program where they train and employ adults with disabilities in Vietnam to become craftsman/woman for life.

For us, sustainability isn’t just about being able to replace the materials we have used. It is about keeping cultures and communities alive and flourishing within an environment that is healthy and enduring.

When you next see the word ‘sustainable’ applied to something consider the broader definition and do your bit to help sustain a wonderful way of life.

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3 Responses to “Sustainability – what does it mean?”

  1. […] This post was mentioned on Twitter by Adam Mcnamara, Melinda. Melinda said: Sustainability – what does it mean? | Eco Toys Blog via @AddThis […]

  2. Sadie says:

    I work for a German company, HABA, who also believes in sustainability. Our products are made from sustainably managed forests and controlled sources. No paints or chemicals are used. All of our colors are made from non toxic water based stains. It is extremely important to look at the big picture here, especially in a day and age where technology is on the rise and our resources are diminishing.

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